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Syndication

I used to think that branding was about coming up with the story we'd like to tell, but now I think it's more about uncovering the story that's already there. In this special extra-long Creativity Clinic, I talk about a practical technique that has helped me to work on the Hack Circus podcast brand in the run-up to the next series of this show, and give some hints of what's in store. 

Direct download: CreativityClinicBranding.mp3
Category:general -- posted at: 12:00am EST